Content Partner Program

 

The Cut Above Club is a content partner program that showcases real users using Sterling tools on the job. We send hand-selected participants free Sterling products to use and test in their day-to-day work. In return, they send us authentic testimonials, photos or videos that capture the tools in action.

This program enables Sterling to build a library of genuine, high-quality marketing content, while also providing users with access to gear and opportunities to be featured across Sterling’s marketing channels.

In short, we send the tools, and users show us what they can do.

Sterling Tools Australia, owned and operated by:

Sheffield Group (ABN 48 968 741 131)
111 Munibung Road
Boolaroo, NSW, 2284 Australia
02 4957 8787

is running this program with selected Sterling Tools (the Company) customers and users (the Creator). By accepting product from the Company, you agree to the following terms regarding the creation and use of content.

 

1.  Eligibility:

• Open to Australian residents (18+)
• An invitation to participate in Sterling’s Cut Above Club program will be extended to the Creator via official correspondence through social media or email.

 

2. Trial Period:

The initial stage of this arrangement will be a trial. During the trial period:

• The Creator will receive one (1) product from the Company.

In exchange, the Creator must deliver two (2) high-quality photographs that clearly show the product in use.

 Content must meet the following criteria:

1. High-quality and professionally presented (not blurry, grainy, or poorly lit).
2. The product must be clearly in focus and used correctly.
3. The brand logo or packaging must be clearly visible in at least one (1) piece of content.
4. Content must be original, not reused, and must not infringe upon any third-party rights.

If both parties are satisfied with the quality, style, and alignment of the content, the Company may offer continued product under these same terms.

Participation in the trial does not guarantee further product exchange or collaboration.

 

3. Content Expectations (Post-Trial):

If the collaboration continues beyond the trial period, the following content will be expected in exchange for each product:

• Two (2) still photographs or one (1) short-form video (in social media-friendly format, 10-30 seconds)
• One (1) testimonial

Content must meet the same criteria highlighted in the Trial Period.

Participants are expected to provide authentic, respectful, and constructive feedback. Content that is offensive, misleading, or harmful to others should be avoided.

The Company reserves the right to request modification or removal of any Content that breaches these standards or may reasonably be considered damaging to its reputation or relationships.

 

4. Product Exchange and Selection:

All products provided will be selected by the Company.

The product will be sent to the Creator’s home or work address that was provided during form sign-up. Any changes must be provided in writing and are subject to the Company’s acceptance.

The choice of product, as well as the timing and frequency of the product exchange, will be at the sole discretion of the Company. There is no obligation on the Company to send products on a regular or ongoing basis.

The product exchange may be occasional, campaign-based, paused or cancelled at any time based on internal needs and content performance. The Company is entitled to grant sublicenses to the content to third parties.

 

5. Content Submission Timeline:

All agreed content must be submitted via the hello@sterlingtools.com.au email address within 14 days (2 weeks) of receiving the product, unless otherwise agreed in writing.

Failure to submit content within this timeframe may result in the discontinuation of product exchange.

 

6. Content Liability Release:

The Creator acknowledges they are solely responsible for any content they create, publish, or share in connection with this program (including but not limited to social media posts, videos, reviews, photos, or written feedback) and that content reflects their own honest opinions, experiences, and views.

The Company does not control, endorse, or assume responsibility for any such participant content and shall not be liable for any claims, damages, losses, or expenses arising from or related to that content, including (without limitation) its publication, sharing, or third-party use.

The Creator agrees to indemnify and hold harmless the Company, its affiliates, and employees from any liability, claim, or demand arising out of the content they produce or share through the program.

The Creator agrees not to make false, misleading, or unsubstantiated claims about Sterling products and remain solely responsible for the accuracy of their statements, and the Company is not obliged to review the Content (including but not limited to accuracy, compliance, violations of the law, or third-party rights).

 

7. Usage Rights:

By participating in this program and submitting content (photo, video, image, testimonial and/or audio recording submitted per the conditions of the program), the Creator grants the Company a perpetual, irrevocable, royalty-free, worldwide, non-exclusive license to use, edit, reproduce, publish, and distribute the content across all marketing and promotional channels, whether now or later at no charge to the Company.

These may include, but are not limited to, the following media:

• Social media (organic and paid)
• Website and e-commerce platforms
• Email marketing
• Paid advertising
• Print or digital marketing materials

Credit may be given where appropriate, but it is not guaranteed. The Company reserves the right to edit or adapt the content for marketing purposes without prior approval.

 

8. Compensation: 

This is a non-monetary, contra agreement. No financial compensation will be provided in exchange for content. The product constitutes the full value of this collaboration.

 

9. Program Conduct and Company Liability Disclaimer:

The program is void where prohibited or restricted by law.

Sterling Tools reserves the right to verify the Creator and cancel the agreement if deemed fraudulent or non-compliant.

Except for any liability that cannot be excluded by law, the company its licensees, and marketers (including its officers, employees, contractors, and agents) exclude all liability (including negligence) for any personal injury, loss or damage, (including loss of opportunity), whether direct, indirect, special, or consequential, arising in any way out of the program, including but not limited to the following:

• Any technical difficulties or equipment malfunction (whether or not under the Company’s control).
• Any theft, unauthorised access, or third-party interference.
• Any product is late, altered, or lost.
• Use of the product that conflicts with the Company’s warranty policy.

The Company will use and protect personal data in compliance with applicable data protection laws.

Any false information provided within the context of the program by any Creator concerning identity, mailing address, telephone number, email address, ownership of rights, or non-compliance with these terms and conditions may result in the immediate barring of the Creator.

The Company reserves the right to modify or cancel the program if circumstances beyond its control arise. If, for any reason, any aspect of this program is not capable of running as planned, including because of a computer virus, communications network failure, bugs, tampering, unauthorised intervention, fraud, technical failure or any cause beyond the control of the Company.

The Company may, in its sole discretion, cancel, terminate, modify or suspend the program and invalidate any affected Creators or suspend or modify a product, subject to State or Territory regulation. By participating in the program, the Creator confirms that they have reviewed and understood these Terms and Conditions.

  

Need Help or Have Questions?

Contact us via hello@sterlingtools.com.au or DM @sterlingtoolsaus on social media (Instagram, Facebook, TikTok).