CAMPAIGNS
Explore all Sterling Tools campaigns in one place. From charity initiatives and product awareness campaigns to customer competitions and special promotions, you'll find all current and past campaigns right here.
Handled With Care
Last year we raised $93,013 for the McGrath Foundation. This time we’re aiming even higher and we need your help again!
After the overwhelming success of our fundraising efforts last year, Sterling is once again going pink in support of the McGrath Foundation, and we’re calling on you to get behind a cause that touches us all.
This year, our campaign celebrates “The People Behind the Care” the dedicated McGrath Cancer Care Nurses who stand alongside people and their families experiencing a cancer diagnosis. They provide expert care, reassurance and practical support during some of life’s most difficult moments.
Goes Wherever You Go
The simple truth is that good tools don’t just stay in one place, they move with you. From the garden bed to the shed, from the backyard to the building site, from the boat ramp to the bush track.
Dependable, enduring and ready for anything, our knives, snips, shears and cutters are built for every hand and every application.
Whether you’re fixing, building, cooking or camping, Sterling is by your side for whatever your next task, job or adventure brings.
Sterling goes wherever you go. So, where to next?
Women In Trades
In the middle of the Queensland mining industry, where 12.5-hour shifts, heavy machinery and fault-finding are part of the daily duties, Hayley Campbell has learned more than how to become an electrician. She has learned how to be visible in an industry where women have not always been seen.
“At times it can feel a little isolating when you don’t see a lot of women around you, but I changed my mindset around that a long time ago,” Hayley said.
“If you don’t see representation in the room, then be that representation.”
Sterling Black Panther
Sterling’s Black Panther range has been a go-to for tradies, DIYers and the average Aussie since ’99, because when it comes to cutting, nothing else quite measures up.
Designed for power, precision and all-day comfort, the Sterling Black Panther range is ready to go wherever your work takes you. The range includes a wide selection of snips, scissors and shears, each tailored to suit different materials, trades and cutting tasks.
From the job site to the workshop, kitchen bench to backyard, there’s a tool in this range that fits right in.
Get a Sterling Start
Get a Sterling Start gave customers the chance to scratch and win instantly with every eligible Sterling Tools purchase from participating retailers.
With a 1 in 3 chance of winning, customers scratched their cards in-store for the opportunity to take home exclusive Sterling merchandise, including Inflatable Black Panther Snips, a Sterling Beach Towel, a Black Panther Bottle Opener and a Sterling Bucket Hat.
The promotion added a little extra excitement to every purchase and rewarded customers for choosing Sterling Tools.