Handled With Care: Supporting the People Behind the Care

Cancer affects every one of us. Whether it’s a mate, a loved one or even ourselves, almost 1 in 2 people in Australia will be diagnosed with cancer during their lifetime. This year alone, around 169,500 people in Australia will receive a cancer diagnosis.

From 1 September 2026, every purchase from our limited-edition Sterling Pink Range will help make a real difference. For every Sterling pink product or pack purchased, $2 is donated directly to the McGrath Foundation to support their purpose of providing free, world-leading cancer care nursing services to people and their families across the country.

In 2025, thanks to the incredible support of our customers, retail partners and community, our Handled With Care campaign raised an amazing $93,013 for the McGrath Foundation.

Every Sterling Pink product purchased helped fund the compassionate care that McGrath Cancer Care Nurses provide to people and their families experiencing cancer across Australia.

This year, we’re aiming even higher with a fundraising goal of $180,000.

The People Behind the Care

At Sterling Tools, care is one of our core values. It’s reflected in how we support our customers, how we develop our products and how we show up for our community.

That’s why supporting the McGrath Foundation continues to feel like a natural extension of who we are.

The inspiration for this campaign came from a simple message found on the back of our packaging: “Handle with care.”

It’s a reminder not only of how we treat our tools, but also how we believe people should be treated.

The 2026 Handled With Care campaign shines a spotlight on The People Behind the Care; the dedicated McGrath Cancer Care Nurses who provide expert clinical care, trusted guidance and compassionate support during some of life’s most challenging moments.

Every day, these nurses stand beside people and their families, helping them navigate cancer with knowledge, reassurance and genuine care.

We’re proud to honour their work through every pink tool sold, every conversation started and every dollar raised.

Since 2005, the McGrath Foundation has supported more than 181,000 people and their families through cancer. Today, they are committed to funding and providing 423 McGrath Cancer Care Nurses across Australia, ensuring more people can access free, world-leading cancer nursing care when they need it most. That’s why your support matters.

The Pink Range

Back by popular demand, the limited-edition Sterling Pink Range returns for 2026, combining Sterling’s trusted quality with a meaningful cause.

Every product purchased helps fund more McGrath Cancer Care Nurses while giving you dependable tools you’ll reach for every day.

This year’s range includes:

• 185mm Sterling Black Panther Pink Industrial Snips (29-721P): Built for everything from demanding worksites to jobs around the home, featuring premium Japanese stainless steel blades with serrated cutting edges for excellent grip and corrosion resistance.
• 200mm Sterling Black Panther Pink Long Cut Industrial Snips (29-720P): Designed with longer blades for cleaner, more controlled cuts across a wide range of materials while delivering the same trusted Black Panther performance.
• 205mm Sterling Black Panther Pink Multi-Purpose Kitchen Shears (29-802P): From food preparation to everyday cutting tasks, these versatile shears feature Japanese 420J2 stainless steel blades, an integrated bottle and lid opener, and ergonomic ambidextrous handles.
• 165mm Sterling Pink Folding Utility Knife (3042P): Compact, reliable and easy to carry with quick-change blades, a belt clip and lanyard hole, making it ideal for work, home, craft and everyday tasks.
• Sterling Ultimax Pro Pink Tape Measure 5m (TMFX5027P): A tough, dependable tape measure designed for everyday measuring on site, around the workshop or at home.
• Sterling Black Panther Pink Bypass Pruner 178mm (29-4000P): Precision bypass pruners designed for clean, healthy cuts in the garden, now available in limited-edition pink.
• Sterling Black Panther Pink Industrial Snips 185mm & Pink Multi-Purpose Kitchen Shears 205mm Combo Pack (29-721PC1)
• Sterling Black Panther Pink Industrial Snips 185mm & Pink Folding Utility Knife 165mm Combo Pack (29-721PC4)

When you choose a product from the Sterling Pink Range, you’re not only getting dependable tools you’ll use for years to come, you’re also helping fund specialist McGrath Cancer Care Nurses who support people and their families facing cancer across Australia.

Where to Buy

Look out for the Sterling Pink Range at participating retailers across Australia from 1 September 2026.

To support the cause, simply visit your local retailer or use our store locator to find your nearest stockist. 

Why supporting the McGrath Foundation matters

Behind every moment of care is a nurse. McGrath Cancer Care Nurses provide far more than clinical support. They offer trusted guidance, emotional reassurance and practical care throughout every stage of a person’s cancer experience. They also support families, partners and carers, helping them navigate one of life’s most difficult journeys together.

The McGrath Foundation currently funds 423 McGrath Cancer Care Nurses across Australia, ensuring more people can access free, world-leading cancer nursing care.

Since 2005, McGrath Cancer Care Nurses have supported more than 181,000 people and their families through cancer, making an extraordinary difference in communities across the country.

With 169,500 people in Australia expected to receive a cancer diagnosis this year alone, supporting the people behind the care has never been more important.

Together, we can help fund more nurses, deliver more care and ensure more people in Australia have someone by their side when they need it most.

For more information, visit our Handled With Care campaign page.