Cancer affects every one of us. Whether it’s a mate, a loved one, or even ourselves, that’s why Sterling has decided to turn a few of our iconic tools pink, not just for style but for purpose.
Around one in two people in Australia will be diagnosed with cancer in their lifetime, and it’s estimated there will be around 169,500 cases of cancer diagnosed in Australia this year alone.
Starting from 1 September, our Handled With Care campaign will make a tangible difference. For every limited-edition Sterling Pink product purchased, we’ll donate $2 to the McGrath Foundation, supporting their 302 McGrath Cancer Care Nurses.
Handled with Care
At Sterling Tools, we embody a culture of care; a core value that extends to our customers, our staff, and community. Whether it’s through our customer service, the craftsmanship of our tools, or the way we show up in the workplace, care is at the heart of everything we do.
That’s why supporting the McGrath Foundation felt like a natural extension of that pillar. The idea for this campaign was sparked by a familiar message on the back of our packaging, “Handle with care.”
It’s a phrase that not only reflects how we treat our tools but also how we believe people should be treated.
Handled with Care aligns beautifully with the McGrath Foundation’s enduring purpose to provide compassionate, expert cancer nursing to people and their families experiencing cancer.
We’re proud to honour that care in every cut, every conversation, and every contribution.
The McGrath Foundation has spent over 20 years providing world-leading McGrath Cancer Care Nurses to people across Australia for free. These nurses provide clinical, emotional, and psychological support to individuals and their families affected by cancer. While it began with breast cancer, that care now extends to all cancers because everyone going through cancer deserves someone by their side. No matter where they live.
That’s why our support is so important.
The Pink Range
The limited-edition Sterling Pink range offers high-quality tools that not only outperform but also make a significant impact. Every tool combines Sterling’s trusted quality with a limited-edition pink handle.
Here’s what’s in the range:
- 185mm Sterling Pink Black Panther Industrial Snips (29-721P): Tough, versatile, and built for everything from heavy-duty worksites to backyard projects. These snips are designed with high-quality Japanese stainless-steel blades that provide a sharp edge and resist corrosion. The serrated edges enhance grip on objects, making them easier to cut. Additionally, they feature a locking clasp and a comfortable grip for safe and easy use. They’re ready to tackle any job that comes your way. Be sure to check out our blog on 105 things you can cut!
- 205mm Sterling Pink Black Panther Multi-Purpose Kitchen Shears (29-802P): From food prep to industrial work, these shears do it all, featuring high-quality Japanese 420J2 stainless steel with a serrated edge for grip and precision. Designed with a built-in bottle and lid opener plus ergonomic, ambidextrous handles for all-day comfort.
- 165mm Sterling Pink Folding Utility Knife (3034P): Compact yet powerful, with quick-change blades, a handy belt clip, and a lanyard hole for easy tethering. Perfect for tradies, light industry, craft, and even stationery work.
- Sterling Pink Black Panther Industrial Snips and Pink Folding Utility Knife Combo Pack (29-721PC2)
- Sterling Pink Black Panther Multi-Purpose Kitchen Shears and Industrial Snips Combo Pack (29-721PC1)
When you choose a product from the limited-edition Sterling Pink range, you’re not only getting reliable tools you’ll use every day, you’re also helping fund essential care and support for people and their families affected by cancer.
Where to Buy
Starting from 1 September, you can find our pink tools at participating retailers across Australia. To support the cause, simply check with your local retailer or use our locator to find the nearest retailer.
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How fundraising supports the McGrath Foundation
Supporting the McGrath Foundation enables funding of McGrath Cancer Care Nurses across Australia, as well as investing in their professional development and providing clinical supervision and mentorship to deliver expert, compassionate care.
McGrath Cancer Care Nurses are more than medical support. They are a trusted point of contact throughout the cancer experience, providing clinical care, emotional support, clear guidance, and connecting patients to other services when needed. Their care also extends to their families, partners, and caregivers, helping them navigate the experience together.
By standing alongside patients through every stage of treatment, McGrath Cancer Care Nurses help people navigate the healthcare system with confidence, advocate for their needs, and ensure they receive the best possible care.
For more information visit our campaign page here.
